Automaker Responses to Trump: Carmakers adjust prices

Automaker Responses to Trump: Major carmakers are quickly adjusting to the new 25% tariffs on imported vehicles. The tariffs, signed by President Trump, have already started. New taxes on imported parts like engines and transmissions will begin May 3. Here’s what automakers have done so far.

Ford and Lincoln

Ford rolled out a broad discount plan. The deal gives everyone the employee price. Called “From America, For America,” the offer runs through July 6. It applies to most 2024–2025 Ford and Lincoln models. Some U.S.-built models like the Expedition don’t face the new tariffs.

GM (Chevy, GMC, Cadillac, Buick)

GM hasn’t raised prices yet. But production of its Silverado and Sierra trucks is shifting more to Indiana. These trucks are also made in Canada and Mexico. Moving more production to the U.S. could cut tariff costs. GM supports Trump’s goal to boost American manufacturing.

BMW

BMW will delay price increases on most models until the end of June. But the 3-Series and 2-Series, built in Mexico, will go up 4% in May. Production of electric models is also being paused for May.

Audi

Audi has halted imports. Cars arriving after April 2 were held at ports. Dealers label earlier-arriving models with “No Added Import Fee.” Audi monitors the situation and urges peaceful trade talks.

Aston Martin

Aston Martin is limiting imports. The brand will rely on current inventory. It won’t raise prices fully to cover the tariff but won’t eat all the cost either.

Honda

Honda is moving Civic Hybrid production from Japan to Indiana. This change should begin by summer. Honda denies any plans to shift factories from Mexico or Canada. No price hikes have been announced yet.

Hyundai, Genesis, and Kia

Hyundai won’t raise prices for now. It also launched the Customer Assurance program, offering some perks to buyers. Genesis followed with Genesis Cares. Both programs run through June 2. Kia has not made an announcement yet.

Chrysler, Dodge (Stellantis)

Production of the Chrysler Pacifica and Dodge Charger Daytona has paused. These vehicles are built in Canada. Stellantis is also offering employee pricing on eligible models through April 30.

Ferrari

Ferrari was quick to react. Some models like the Purosangue and F80 are now 10% more expensive. Other models, such as the 296 GTB and SF90, are not affected.

Infiniti

Infiniti paused production of the QX50 and QX55 SUVs in Mexico. More details on pricing or other changes are still pending.

Ineos

Ineos raised prices due to the double impact of tariffs. The Quartermaster pickup saw a 10% price jump. The Grenadier SUV’s increase was capped at 5%. Orders placed before April 3 are not affected.

Looking Ahead

The Trump administration has offered some relief. Imported parts will face reduced tariffs if used in U.S.-built vehicles. Double tariffs will be avoided under new orders. Still, automakers are bracing for long-term effects.

Expect more shifts in prices, production, and sales as the situation unfolds.

Source: Car And Driver